The Surprising Link Between Your Toilet and a Healthy Planet In celebration of Earth Month 2025, RFA would like to take the opportunity to remind everyone that our flushing habits have a direct impact on…

Well, that’s a wrap! This year’s annual meeting took place on Wednesday, March 19, as allies of smart flushing joined virtually to hear all about the Responsible Flushing Alliance’s innovative work and growth. RFA began…

Most people don’t think about wastewater infrastructure on a daily basis, but considering where we’d be without it, we really shouldn’t take it for granted. In the dark ages, households didn’t have drains or pipes…

Helping protect the environment and our nation’s wastewater infrastructure is at the heart of RFA’s mission. Part of this mission involves championing innovative solutions, which is why we’re proud to spotlight RFA member WaterWipes and…

The past year marks a significant shift in the Responsible Flushing Alliance’s approach to spreading the word on flushing smart. In previous years, we’ve driven home the importance of the “Do Not Flush” symbol in…

The Responsible Flushing Alliance (RFA) and Ecolab share a common mission: protecting vital resources for the well-being of people and the planet. In helping to safeguard wastewater infrastructure, RFA is prioritizing public health, sanitation and…

As an advisory board member to the Responsible Flushing Alliance (RFA), the Toilet Board Coalition shares a common understanding that toilets play a vital role in our communities. RFA prioritizes the sustainability of communities—and to…

Did you know that public agencies throughout California are spending more than $47 million annually to repair wastewater treatment equipment and respond to sewer overflows caused by the improper flushing of wet wipes labeled with…

Maintaining a home comes with its fair share of expenses, but some costs can be avoided with simple, responsible habits. Consider this —repairing damage to your home plumbing system due to clogs can range from…

In preparation for July’s Flush Smart Month, Responsible Flushing Alliance (RFA) took to the streets of Anaheim, California at VidCon. The annual conference was swarmed with 55,000 content creators, digital innovators and fans wanting to…