Protect Our Planet One Flush at a Time

The Surprising Link Between Your Toilet and a Healthy Planet In celebration of Earth Month 2025, RFA would like to take the opportunity to remind everyone that our flushing habits have a direct impact on…

Read More

RFA #FlushSmart 2024 Annual Meeting Recap

Well, that’s a wrap! This year’s annual meeting took place on Wednesday, March 19, as allies of smart flushing joined virtually to hear all about the Responsible Flushing Alliance’s innovative work and growth. RFA began…

Read More



Flushing Smarter: Shifting the Narrative in 2024

The past year marks a significant shift in the Responsible Flushing Alliance’s approach to spreading the word on flushing smart. In previous years, we’ve driven home the importance of the “Do Not Flush” symbol in…

Read More



Do Your Part to Stop Toilet Crimes in California

Did you know that public agencies throughout California are spending more than $47 million annually to repair wastewater treatment equipment and respond to sewer overflows caused by the improper flushing of wet wipes labeled with…

Read More

The Costly Consequences of Improper Flushing

Maintaining a home comes with its fair share of expenses, but some costs can be avoided with simple, responsible habits. Consider this —repairing damage to your home plumbing system due to clogs can range from…

Read More

Toilet Crimes Across California

In preparation for July’s Flush Smart Month, Responsible Flushing Alliance (RFA) took to the streets of Anaheim, California at VidCon. The annual conference was swarmed with 55,000 content creators, digital innovators and fans wanting to…

Read More