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How to Observe Flush Smart Day, Every Day!

07.28.2022

  On July 1, we observed the inaugural Flush Smart Day thanks to a resolution granted to RFA President Lara Wyss by Assemblymember Richard Bloom, the California statesman who largely brought the Wet Wipes Labelling…

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WOW (a.k.a. World of Wipes), Who Knew?

07.16.2022

Last month I had the pleasure of speaking at the World of WipesÒ International Conference in Chicago. The panel I participated in was called “Nonwoven Substrates for More Sustainable Wipes.”   My presentation focused on RFA’s #FlushSmart…

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Flushing Awesome!

05.24.2022

Overview So far this year, the Responsible Flushing Alliance and its supporting members are making a real difference in educating consumers about responsible flushing habits. The #FlushSmart campaign continues running strong on social, in the…

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The Definition of Flushability

04.27.2022

Here at the Responsible Flushing Alliance, we always encourage you to practice your best #FlushSmart habits. Sending the wrong products down the drain causes dangerous clogs in municipal sewer systems that could lead to burst…

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The Clog Monster’s Favorite Foods

03.30.2022

No one thinks of their bathroom as the hottest spot in town, but for the destructive Clog Monster, it’s five-star dining!  With the everyday products we use for cleaning, hygiene, and relaxing just one wrong…

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Crafting With Kids: What To Do With What You Can’t Flush

02.25.2022

February brings chilly weather and early sunsets. Instead of playing outside, children are staying indoors more than ever—even during the weekends. It can be hard to keep the little ones entertained for long periods of…

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National Bath Safety Month: Staying Safe from Spills and Slips

01.28.2022

After a long day at work or taking care of the kids, there is nothing better than stepping into the bathroom for an evening of relaxation. Between the bubbles and moisturizing sheet masks, have you…

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The History of Toilets: A Brief Run Down

01.05.2022

Overview RFA Staff While modern technology has brought us great inventions, how often do we think about the advancements in the bathroom? We haven’t always had the luxuries of running water, private restrooms, and toilet…

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School Sanitation is a Community Problem but Support Starts at Home

11.18.2021

Almost two years into the pandemic, we can all agree that a safe, sanitary environment in which to learn is crucial for a child’s education.

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Not Sure What to Flush? California Now Has a Label for That.

11.16.2021

California can now put another arrow in its quiver in its fight to protect the environment and state infrastructure: a new law that educates consumers on what can and cannot be flushed down the toilet.

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Don’t Be Gross – That’s So 2019

09.21.2021

In 2020, when American consumers found themselves social distancing and short of toilet paper (“TP,” as the cool kids call it), the demand for wipes products skyrocketed by as much as 500 percent.

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Wipes: Your Summer Sidekick

07.21.2021

During these dog days of summer, and especially after a year indoors, people everywhere are treating this summer like it is the first one ever…

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World Environment Day: Protect the Environment from Your Bathroom

07.05.2021

Over the years, our environment has sustained significant disruption and damage as we’ve interrupted its natural process to often accommodate our everyday habits. Climate is getting hotter.

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Earth Day: Responsible Flushing for Water Conservation

04.22.2021

Earth Day is an annual event focused on promoting clean and sustainable living habits that will help preserve the Earth’s resources for people and wildlife alike.

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Top 10 Most Flushed Non-Flushable Items

04.16.2021

Did you know that flushing products that were not designed to be flushed down the toilet can put the health of your home at risk?

News

News

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How the responsible flushing alliance is working to improve Americas waterways and infrastructure

03.07.2022

Released quarterly, our Digital Magazine will be bringing the biggest news features from the water and wastewater industry.

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A nasty pandemic problem: More flushed wipes are clogging pipes, sending sewage into homes

04.23.2021

Some wastewater utilities say they are facing a nasty pandemic problem: More disposable wipes being flushed down toilets are clogging pipes, jamming pumps and sending […]

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America’s Obsession With Wipes Is Tearing Up Sewer Systems

12.23.2021

Even before the pandemic, Americans were already flushing far too many wipes into the sewer system. After a year of staying at home, the pipe-clogging problem […]

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California Law to Require Clear Do Not Flush Labeling on Non-Flushable Wipes

10.07.2021

California Governor Gavin Newsom has signed AB 818 by Assembly Member Richard Bloom into law, requiring all packaging […]

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California Mandates ‘Do Not Flush’ Caveat on Disposal Labeling for Wet Wipes

10.07.2021

All packaging for diaper wipes, cleaning wipes and cosmetic wipes must clearly display “Do Not Flush” in the state of California.

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To flush or not to flush?

08.14.2021

Let’s face it, toilets aren’t exactly a conversation starter; we do our business and then try not to think about it until the next time nature calls. While we tend to ‘flush and forget’ – that shouldn’t be an excuse to treat toilets like trash bags.

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A Conversation with the Responsible Flushing

04.21.2021

Wastewater operators across the globe continue to face challenges associated with clogs due to issues such as aging infrastructure and improper flushing habits. While items such […]

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Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

04.21.2021

It goes without saying that Covid-19 ushered in something of a paradigm shift in consumers’ approach to home care and domestic cleaning. Where pre-pandemic the industry had struggled to engage, educate, […]

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Responsible Flushing Alliance Forms

12.10.2020

To address the need for long-term solutions to the problems in the nation’s wastewater systems, the Responsible Flushing Alliance has been formed as an independent […]

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The Wipes Problem: Are Mechanical Solutions the Ultimate Answer?

07.01.2020

he battle over wipes in sewers continues unabated. The National Association of Clean Water Agencies is working with state […]

Press Releases

Press Releases

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RFA

The Responsible Flushing Alliance Announces New Beauty Wipe Disposal Education Efforts Ahead of World Health Day and Earth Day

03.30.2022

Today the Responsible Flushing Alliance (RFA) released a new #FlushSmart infographic as part of its consumer education campaign raising awareness of responsible flushing […]

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RFA

The Responsible Flushing Alliance Announces 57% Member Growth In 2021 Annual Report

03.10.2022

Today the Responsible Flushing Alliance (RFA) released its 2021 annual report, outlining the successes of the organization and its campaign to educate consumers on what not to flush while spreading awareness […]

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RFA

Responsible Flushing Alliance Announces Six Advisory Members as 2022 #FlushSmart Consumer Education Campaign Kicks Off

01.13.2022

RFA welcomes the National Association of Clean Water Agencies as newest advisory member; Hosting annual association meeting on Jan. 25 for prospective new members […]

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RFA

The Responsible Flushing Alliance Offers Consumers Tips For Preventing Sewer Clogs

12.22.2021

As families around the country continue to gather for holiday festivities, the Responsible Flushing Alliance (RFA) provides consumers with #FlushSmart tips so that celebrations can focus on family […]

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RFA

The Responsible Flushing Alliance Offers #FlushSmart Tips to Help Prevent Sewer Clogs and Fatbergs

11.19.2021

Many Americans are not aware of the havoc fatbergs cause within our nation’s sewers. The first fatberg was discovered in 2013 with approximately two fatbergs being discovered each year since. The Responsible […]

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RFA

Responsible Flushing Alliance Welcomes Papel Aralar S.A. to its Coalition of Members

10.18.2021

Today, the Responsible Flushing Alliance welcomed its newest association member, Papel Aralar S.A. The global paper company brings its proven commitment to environmental preservation and social […]

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RFA

New Law Requires Easier-to-Find Disposal Labeling for Wet Wipes

10.06.2021

Today Governor Newsom signed AB 818 by Assembly Member Richard Bloom into law, requiring all packaging for diaper wipes, cleaning wipes, and cosmetic wipes to display clear “Do Not Flush” warnings. […]

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RFA

Top 5 Essential Parenting Hacks Anyone with Kids Under Two Should Know

09.14.2021

Navigating parenthood sometimes can feel like being dropped in the middle of a maze with so many different options and responsibilities pulling caregivers in every direction. Whether it’s […]

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RFA

Top 10 Grooming Mistakes Guys Make

08.19.2021

Anytime of the year is the right time for proper grooming but after more than a year of social distancing, it may be time for a refresher course. Even celebrities are debating whether or not to wait for the stank to emerge before bathing their kids. (Celebrities, they’re just like us!) […]

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RFA

Responsible Flushing Alliance Publishes New Infographic Educating the Public on the Strangest Items Found in California Catch Basins

04.22.2022

Today, the Responsible Flushing Alliance (RFA) published a new infographic highlighting some of the strangest objects that have been pulled out of municipal […]

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RFA

Responsible Flushing Alliance Welcomes Dukal, LLC, Reckitt, and Spartan Chemical Company, Inc. as Newest Members

03.12.2022

Today the Responsible Flushing Alliance (RFA) announced Dukal, LLC, Reckitt, and Spartan Chemical Company, Inc. as its newest contributing members in its […]

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iCrowd News

The Responsible Flushing Alliance Helps Football Bowl Game Watchers Root for their Teams with Practical Party Tips to Keep the other Bowl Clog-Free

12.30.2021

As fans around the country gear up to cheer on their favorite football teams, the Responsible Flushing Alliance offers tailgating tips to keep cleanup of disposable items so that fans […]

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BusinessWire

Wipes Labeling Act in Illinois Advances Responsible Flushing Efforts Supported by Wipes Industry and Municipal Wastewater

08.09.2021

On Friday, Gov. J.B. Pritzker signed into law Senate Bill 294, known as the Wipes Labeling Act, which now requires manufacturers of […]

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BusinnessWire

Responsible Flushing Alliance Welcomes ANDRITZ and DUDE Products

07.20.2021

Today, the Responsible Flushing Alliance enthusiastically welcomed ANDRITZ and DUDE Products as its newest Board of Directors […]

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CISION

Graduation Means Embarking on Life’s Next Big Adventure in the Real World; Responsible Flushing Alliance Offers Tips to Help Grads Avoid Embarrassing Toilet Overflows

05.29.2021

With approximately 4 million Americans graduating college every year, there’s excitement for embarking on the next big chapter in life, […]

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CISION

Spread Earth Month Throughout the Year The Responsible Flushing Alliance Shares Tips for Conserving Water in 2021 and Beyond

04.29.2021

The 51st Earth Month is coming to a close and the Responsible Flushing Alliance, a nonprofit dedicated to educating and empowering consumers to make informed […]

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BusinnessWire

Passage of Oregon House Bill 2344 Boosts Accountability for Responsible Flushing

01.14.2021

Gov. Kate Brown has signed into law House Bill 2344, requiring manufacturers of personal care and household wipes for sale in the state of Oregon to clearly label “Do Not […]

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BusinessWire

Responsible Flushing Alliance Established as Independent Non-profit to Help Reduce Possible Damage to Nation’s Sewage Systems

12.10.2020

To address the need for long-term solutions to the problems in our nation’s wastewater systems, the Responsible Flushing Alliance has been formed as an independent […]

Video

Video

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How #FlushSmart are you?

We asked some Californians what they knew about what should or should not be flushed to see how #FlushSmart they are — check it out to see how you score!

Dogs Against Clogs

Dogs Against Clogs storybook teaches children how to not feed the Clog Monster by looking for the “Do Not Flush” symbol for products, especially wipes, that don’t belong in the toilet.

We are the Responsible Flushing Alliance

Wipes help us keep our homes and families clean and healthy. It’s important to dispose of them properly so always look for the “Do Not Flush” symbol on wipes packaging and if you see it, dispose of them in the trash.

“You Can’t Live a Day Without Me” is a rap video about the San Francisco sewers with cameos by ex-49ers great Ronnie Lott and former San Francisco Mayor Willie L. Brown, Jr.

The San Francisco Public Utilities Commission, the City agency that brought national attention to your sewers using slogans like “No one deals with more crap than I do” and “Your #2 is my #1,” is now debuting a rap song!

The City’s sewers work 24/7, 365 days a year; the Sewer System Improvement Program (SSIP) is a multi-billion dollar citywide investment underway to ensure it’s safe now and continues to protect public health and the environment for generations to come. Check out the lyrics at www.sfwater.org/sewerRap.

Where it goes when you flush

18,077 views May 29, 2018 If you flush your toilet in Columbus or any neighboring community, your waste likely goes to the Southerly Wastewater Treatment Plant on Rt. 23 south of town. Here’s what happens at the huge site: http://www.dispatch.com/news/20180529

RFA 2021 Accomplishments

Check out what the Responsible Flushing Alliance has been up to in 2021 since starting in August 2020.