New Year, New Responsible Flushing Habits! Our #FlushSmart 2023 Resolutions01.23.2023
With a new year comes new resolutions! Whether you’re thinking about eating healthier, getting in shape, reading more books, or spending more time with loved ones, RFA wants you to keep flushing smart at the…
The Responsible Flushing Alliance in Review12.16.2022
2022 was a breakout year for the Responsible Flushing Alliance. We launched the Flush Smart campaign, rolled out the “Do Not Flush” symbol and public awareness campaign in partnership with industry leaders, and declared July…
Seriously, Flushable Wipes Are Flushable12.13.2022
We see it in the news… sewer clogs and overflows being blamed on flushable wipes. This has left some consumers torn between using chafe-inducing sandpaper squares (a.k.a. toilet paper) or use a wet wipe that will supposedly require a to call to a plumber after it’s flushed.
Family, FOGs, and Fatbergs, Oh My!11.23.2022
Things have been dreary with shorter days and colder nights. But now, one of the most joyous times of the year is here – the holiday season! No matter what you celebrate, the holidays are…
3 Pro Tips for New Parents to Practice #FlushSmart Habits10.26.2022
Babies… the sweetest bundles of joy that never fail to put a smile on your face… except when they have a blowout. A messy, all encompassing – stop what you’re doing right now and open…
How to be #FlushSmart at the Movie Theater10.03.2022
As the weather cools down, you may be looking for fun activities that keep you inside. For some of you, that place is the movie theater! From cuddling up with the littles one over the…
Coming Together To Solve Environmental Challenges09.15.2022
The SecureFLUSH®/Wastewater Partnership By John Iarocci, Vice President, R&D and Quality, Nice-Pak Wipes have been a hot news topic for many years, as non-flushable items were identified as a contributor to backups in sewer and…
Teach Your Kid NOT to be a Clog Monster08.25.2022
Happy Back to School Month from your friends at the Responsible Flushing Alliance! A new school year means a new year of challenges to overcome and memories to make. We all want our children to…
How to Observe Flush Smart Day, Every Day!07.28.2022
On July 1, we observed the inaugural Flush Smart Day thanks to a resolution granted to RFA President Lara Wyss by Assemblymember Richard Bloom, the California statesman who largely brought the Wet Wipes Labelling…
WOW (a.k.a. World of Wipes), Who Knew?07.16.2022
Last month I had the pleasure of speaking at the World of WipesÒ International Conference in Chicago. The panel I participated in was called “Nonwoven Substrates for More Sustainable Wipes.” My presentation focused on RFA’s #FlushSmart…
Overview So far this year, the Responsible Flushing Alliance and its supporting members are making a real difference in educating consumers about responsible flushing habits. The #FlushSmart campaign continues running strong on social, in the…
The Definition of Flushability04.27.2022
Here at the Responsible Flushing Alliance, we always encourage you to practice your best #FlushSmart habits. Sending the wrong products down the drain causes dangerous clogs in municipal sewer systems that could lead to burst…
The Clog Monster’s Favorite Foods03.30.2022
No one thinks of their bathroom as the hottest spot in town, but for the destructive Clog Monster, it’s five-star dining! With the everyday products we use for cleaning, hygiene, and relaxing just one wrong…
Crafting With Kids: What To Do With What You Can’t Flush02.25.2022
February brings chilly weather and early sunsets. Instead of playing outside, children are staying indoors more than ever—even during the weekends. It can be hard to keep the little ones entertained for long periods of…
National Bath Safety Month: Staying Safe from Spills and Slips01.28.2022
After a long day at work or taking care of the kids, there is nothing better than stepping into the bathroom for an evening of relaxation. Between the bubbles and moisturizing sheet masks, have you…
The History of Toilets: A Brief Run Down01.05.2022
Overview RFA Staff While modern technology has brought us great inventions, how often do we think about the advancements in the bathroom? We haven’t always had the luxuries of running water, private restrooms, and toilet…
School Sanitation is a Community Problem but Support Starts at Home11.18.2021
Almost two years into the pandemic, we can all agree that a safe, sanitary environment in which to learn is crucial for a child’s education.
Not Sure What to Flush? California Now Has a Label for That.11.16.2021
California can now put another arrow in its quiver in its fight to protect the environment and state infrastructure: a new law that educates consumers on what can and cannot be flushed down the toilet.
Don’t Be Gross – That’s So 201909.21.2021
In 2020, when American consumers found themselves social distancing and short of toilet paper (“TP,” as the cool kids call it), the demand for wipes products skyrocketed by as much as 500 percent.
Wipes: Your Summer Sidekick07.21.2021
During these dog days of summer, and especially after a year indoors, people everywhere are treating this summer like it is the first one ever…
World Environment Day: Protect the Environment from Your Bathroom07.05.2021
Over the years, our environment has sustained significant disruption and damage as we’ve interrupted its natural process to often accommodate our everyday habits. Climate is getting hotter.
Earth Day: Responsible Flushing for Water Conservation04.22.2021
Earth Day is an annual event focused on promoting clean and sustainable living habits that will help preserve the Earth’s resources for people and wildlife alike.
Top 10 Most Flushed Non-Flushable Items04.16.2021
Did you know that flushing products that were not designed to be flushed down the toilet can put the health of your home at risk?
Life & Style New Year, New Finds page01.16.2023
Wet wipes make cleaning and staying organized easy-breezy. Wipes with ‘Do Not Flush’ go in the trash, never the toilet.
Check out our full-page PSA on pg. 11 of the USA Today Travel guide!11.16.2022
We’re sharing Fun Family #Flushsmart Travel Tips so that you and your family can travel without fear of clogs and overflows.
How the responsible flushing alliance is working to improve Americas waterways and infrastructure03.07.2022
Released quarterly, our Digital Magazine will be bringing the biggest news features from the water and wastewater industry.
A nasty pandemic problem: More flushed wipes are clogging pipes, sending sewage into homes04.23.2021
Some wastewater utilities say they are facing a nasty pandemic problem: More disposable wipes being flushed down toilets are clogging pipes, jamming pumps and sending […]
America’s Obsession With Wipes Is Tearing Up Sewer Systems12.23.2021
Even before the pandemic, Americans were already flushing far too many wipes into the sewer system. After a year of staying at home, the pipe-clogging problem […]
California Law to Require Clear Do Not Flush Labeling on Non-Flushable Wipes10.07.2021
California Governor Gavin Newsom has signed AB 818 by Assembly Member Richard Bloom into law, requiring all packaging […]
California Mandates ‘Do Not Flush’ Caveat on Disposal Labeling for Wet Wipes10.07.2021
All packaging for diaper wipes, cleaning wipes and cosmetic wipes must clearly display “Do Not Flush” in the state of California.
To flush or not to flush?08.14.2021
Let’s face it, toilets aren’t exactly a conversation starter; we do our business and then try not to think about it until the next time nature calls. While we tend to ‘flush and forget’ – that shouldn’t be an excuse to treat toilets like trash bags.
A Conversation with the Responsible Flushing04.21.2021
Wastewater operators across the globe continue to face challenges associated with clogs due to issues such as aging infrastructure and improper flushing habits. While items such […]
Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic04.21.2021
It goes without saying that Covid-19 ushered in something of a paradigm shift in consumers’ approach to home care and domestic cleaning. Where pre-pandemic the industry had struggled to engage, educate, […]
Responsible Flushing Alliance Forms12.10.2020
To address the need for long-term solutions to the problems in the nation’s wastewater systems, the Responsible Flushing Alliance has been formed as an independent […]
The Wipes Problem: Are Mechanical Solutions the Ultimate Answer?07.01.2020
he battle over wipes in sewers continues unabated. The National Association of Clean Water Agencies is working with state […]
Ecolab Joins the Responsible Flushing Alliance, Adding to Growing Coalition to Promote Healthy Flushing Habits01.19.2023
Today, the Responsible Flushing Alliance (RFA) announced the addition of Ecolab to its growing coalition of wipes manufacturers, wastewater treatment groups, and public health advocates aiming to educate consumers about what not to flush and spread greater awareness of the “Do Not Flush” symbol.
3M, Eleeo Brands, Goodwipes, Unilever Join the Responsible Flushing Alliance, Bolstering its Efforts to Educate Consumers on Proper Flushing Habits11.29.2022
Today, the Responsible Flushing Alliance (RFA) announced 3M, Eleeo Brands, Goodwipes, and Unilever as new members of its growing coalition of manufacturers and public health stakeholders focused on educating consumers on what not to flush down their toilets. […]
The Responsible Flushing Alliance Reminds Americans to Keep Fats, Oils, and Grease out of Drains this Thanksgiving11.14.2022
As Americans are preparing to usher in the holiday season, treasured family recipes are taking center stage as rich and decadent meals are being planned. After enjoying seasonal meals with family and friends, don’t forget to keep fats, oils, and grease (F.O.G.) out of the drain. And just as important, always look for the “Do Not Flush” symbol on wipes for proper disposal instructions. […]
Responsible Flushing Alliance Shares “Most Wanted” Poster of Items Clogging America’s Home Plumbing and Wastewater Treatment Systems10.18.2022
The Responsible Flushing Alliance (RFA), a non-profit association dedicated to providing consumers with educational materials about what should and should not be flushed, released its first in a series of “Most Wanted” items that shouldn’t be flushed. […]
RFA Shares Tips for Preventing Home & Sewer Clogs; Foresnic Analysis of Clogs found in the UK Shows What's Causing Problems for London's Sewers08.26.2022
The Responsible Flushing Alliance (RFA) is a non-profit association dedicated to providing consumers with educational materials about what should and should not be flushed as well as sharing information regarding why it is so important to follow smart flushing practices.
The Responsible Flushing Alliance Offers Safe Summer Travel Tips for Cleaning Up When on the Go07.13.2022
There is more to safe summer travel than careful driving, especially as Americans enter our third summer in a global pandemic. For those planning to take to their skies or head out on the road trip of a lifetime, the Responsible Flushing Alliance (RFA) is providing four key tips to help keep travelers stay healthy and having fun when on the go.
RFA Joins Assemblymember Richard Bloom, CASA, NSAC to celebrarte "Do Not Flush" Law06.30.2022
Today, the Responsible Flushing Alliance (RFA) accepted a resolution issued by the office of California Assembly Member Richard Bloom to recognize July 1 as “Flush Smart Day.” The inaugural observance to take place Friday will also mark the official launch of RFA’s consumer education campaign aimed at improving proper flushing habits in homes and businesses in California and the across the nation.
Clorox & GOJO join RFA06.28.2022
Today the Responsible Flushing Alliance (RFA) announced Clorox and GOJO have joined as contributing members to support its widespread consumer education campaign on what not to flush.
The Responsible Flushing Alliance Announces New Beauty Wipe Disposal Education Efforts Ahead of World Health Day and Earth Day03.30.2022
Today the Responsible Flushing Alliance (RFA) released a new #FlushSmart infographic as part of its consumer education campaign raising awareness of responsible flushing […]
The Responsible Flushing Alliance Announces 57% Member Growth In 2021 Annual Report03.10.2022
Today the Responsible Flushing Alliance (RFA) released its 2021 annual report, outlining the successes of the organization and its campaign to educate consumers on what not to flush while spreading awareness […]
Responsible Flushing Alliance Announces Six Advisory Members as 2022 #FlushSmart Consumer Education Campaign Kicks Off01.13.2022
RFA welcomes the National Association of Clean Water Agencies as newest advisory member; Hosting annual association meeting on Jan. 25 for prospective new members […]
The Responsible Flushing Alliance Offers Consumers Tips For Preventing Sewer Clogs12.22.2021
As families around the country continue to gather for holiday festivities, the Responsible Flushing Alliance (RFA) provides consumers with #FlushSmart tips so that celebrations can focus on family […]
The Responsible Flushing Alliance Offers #FlushSmart Tips to Help Prevent Sewer Clogs and Fatbergs11.19.2021
Many Americans are not aware of the havoc fatbergs cause within our nation’s sewers. The first fatberg was discovered in 2013 with approximately two fatbergs being discovered each year since. The Responsible […]
Responsible Flushing Alliance Welcomes Papel Aralar S.A. to its Coalition of Members10.18.2021
Today, the Responsible Flushing Alliance welcomed its newest association member, Papel Aralar S.A. The global paper company brings its proven commitment to environmental preservation and social […]
New Law Requires Easier-to-Find Disposal Labeling for Wet Wipes10.06.2021
Today Governor Newsom signed AB 818 by Assembly Member Richard Bloom into law, requiring all packaging for diaper wipes, cleaning wipes, and cosmetic wipes to display clear “Do Not Flush” warnings. […]
Top 5 Essential Parenting Hacks Anyone with Kids Under Two Should Know09.14.2021
Navigating parenthood sometimes can feel like being dropped in the middle of a maze with so many different options and responsibilities pulling caregivers in every direction. Whether it’s […]
Top 10 Grooming Mistakes Guys Make08.19.2021
Anytime of the year is the right time for proper grooming but after more than a year of social distancing, it may be time for a refresher course. Even celebrities are debating whether or not to wait for the stank to emerge before bathing their kids. (Celebrities, they’re just like us!) […]
Responsible Flushing Alliance Publishes New Infographic Educating the Public on the Strangest Items Found in California Catch Basins04.22.2022
Today, the Responsible Flushing Alliance (RFA) published a new infographic highlighting some of the strangest objects that have been pulled out of municipal […]
Responsible Flushing Alliance Welcomes Dukal, LLC, Reckitt, and Spartan Chemical Company, Inc. as Newest Members04.12.2022
Today the Responsible Flushing Alliance (RFA) announced Dukal, LLC, Reckitt, and Spartan Chemical Company, Inc. as its newest contributing members in its […]
The Responsible Flushing Alliance Helps Football Bowl Game Watchers Root for their Teams with Practical Party Tips to Keep the other Bowl Clog-Free12.30.2021
As fans around the country gear up to cheer on their favorite football teams, the Responsible Flushing Alliance offers tailgating tips to keep cleanup of disposable items so that fans […]
Wipes Labeling Act in Illinois Advances Responsible Flushing Efforts Supported by Wipes Industry and Municipal Wastewater08.09.2021
On Friday, Gov. J.B. Pritzker signed into law Senate Bill 294, known as the Wipes Labeling Act, which now requires manufacturers of […]
Responsible Flushing Alliance Welcomes ANDRITZ and DUDE Products07.20.2021
Today, the Responsible Flushing Alliance enthusiastically welcomed ANDRITZ and DUDE Products as its newest Board of Directors […]
Graduation Means Embarking on Life’s Next Big Adventure in the Real World; Responsible Flushing Alliance Offers Tips to Help Grads Avoid Embarrassing Toilet Overflows05.29.2021
With approximately 4 million Americans graduating college every year, there’s excitement for embarking on the next big chapter in life, […]
Spread Earth Month Throughout the Year The Responsible Flushing Alliance Shares Tips for Conserving Water in 2021 and Beyond04.29.2021
The 51st Earth Month is coming to a close and the Responsible Flushing Alliance, a nonprofit dedicated to educating and empowering consumers to make informed […]
Passage of Oregon House Bill 2344 Boosts Accountability for Responsible Flushing06.14.2021
Gov. Kate Brown has signed into law House Bill 2344, requiring manufacturers of personal care and household wipes for sale in the state of Oregon to clearly label “Do Not […]
Responsible Flushing Alliance Established as Independent Non-profit to Help Reduce Possible Damage to Nation’s Sewage Systems12.10.2020
To address the need for long-term solutions to the problems in our nation’s wastewater systems, the Responsible Flushing Alliance has been formed as an independent […]
How #FlushSmart are you?
We asked some Californians what they knew about what should or should not be flushed to see how #FlushSmart they are — check it out to see how you score!
Dogs Against Clogs
Dogs Against Clogs storybook teaches children how to not feed the Clog Monster by looking for the “Do Not Flush” symbol for products, especially wipes, that don’t belong in the toilet.
We are the Responsible Flushing Alliance
Wipes help us keep our homes and families clean and healthy. It’s important to dispose of them properly so always look for the “Do Not Flush” symbol on wipes packaging and if you see it, dispose of them in the trash.
“You Can’t Live a Day Without Me” is a rap video about the San Francisco sewers with cameos by ex-49ers great Ronnie Lott and former San Francisco Mayor Willie L. Brown, Jr.
The San Francisco Public Utilities Commission, the City agency that brought national attention to your sewers using slogans like “No one deals with more crap than I do” and “Your #2 is my #1,” is now debuting a rap song!
The City’s sewers work 24/7, 365 days a year; the Sewer System Improvement Program (SSIP) is a multi-billion dollar citywide investment underway to ensure it’s safe now and continues to protect public health and the environment for generations to come. Check out the lyrics at www.sfwater.org/sewerRap.
Where it goes when you flush
18,077 views May 29, 2018 If you flush your toilet in Columbus or any neighboring community, your waste likely goes to the Southerly Wastewater Treatment Plant on Rt. 23 south of town. Here’s what happens at the huge site: http://www.dispatch.com/news/20180529…
RFA 2021 Accomplishments
Check out what the Responsible Flushing Alliance has been up to in 2021 since starting in August 2020.