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#FlushSmart
Just because it can be flushed, doesn’t mean it should.
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The Real Problem
- Studies show that 98% of
Baby Wipes - materials that clog Paper Towels
- equipment at wastewater Feminine Hygiene Products
- treatment plants are Cleaning Wipes
- non-flushable such as: Other Trash Not Designated to be Flushed
Keep Your Home Healthy By Knowing What Not to Flush
To help consumers keep their homes healthy and their plumbing systems safe and running smoothly, the wipes industry has developed new, stronger labeling guidelines that call for prominent positioning of the “Do Not Flush” symbol on the product packaging for non-flushable wipes.
Increasing Public Awareness About Smart Flushing Habits Will Lead to Real, Lasting Changes
When you flush products that were NOT designed to be flushed, you are flushing your money down the toilet. On average, it costs about $300-$450 to repair the damage to your home plumbing system caused by clogs. And if it requires a whole house repipe, the average cost can range from $4,000-$15,000.
Recent Blog Posts
Potty Training, Meet Responsible Flushing: How DUDE Wipes is Changing the Game
06.13.2025
Potty Training — words that send shivers down the spines of parents everywhere. It’s a messy, often frustrating, but ultimately rewarding milestone. DUDE Wipes, known for its wipes designed for grown-up dudes, is tackling the…
Reimagine Waste: Building a Circular Economy with NSAC
06.10.2025
How often do you think about where things go after you’re done with them? We often operate in a “take-make-waste” world where we take resources, make products, use them — and then discard them, where…
Empowering Menstruators, Protecting Plumbing: The Aunt Flow Story
05.27.2025
At RFA, we’re dedicated to educating the public about what not to flush. While many of us know the basics (look for the Do Not Flush symbol!), the conversation about period product disposal is too…
Protect Our Planet One Flush at a Time
04.14.2025
The Surprising Link Between Your Toilet and a Healthy Planet In celebration of Earth Month 2025, RFA would like to take the opportunity to remind everyone that our flushing habits have a direct impact on…
RFA #FlushSmart 2024 Annual Meeting Recap
04.09.2025
Well, that’s a wrap! This year’s annual meeting took place on Wednesday, March 19, as allies of smart flushing joined virtually to hear all about the Responsible Flushing Alliance’s innovative work and growth. RFA began…
Your Toilet’s Not a Trash Can: A Message from the Michigan Water Environment Association
02.05.2025
Most people don’t think about wastewater infrastructure on a daily basis, but considering where we’d be without it, we really shouldn’t take it for granted. In the dark ages, households didn’t have drains or pipes…
How WaterWipes Paved the Way with Plastic-Free Baby Wipes
01.23.2025
Helping protect the environment and our nation’s wastewater infrastructure is at the heart of RFA’s mission. Part of this mission involves championing innovative solutions, which is why we’re proud to spotlight RFA member WaterWipes and…
Flushing Smarter: Shifting the Narrative in 2024
12.18.2024
The past year marks a significant shift in the Responsible Flushing Alliance’s approach to spreading the word on flushing smart. In previous years, we’ve driven home the importance of the “Do Not Flush” symbol in…
Ecolab’s 100% Plastic-Free1 Disinfecting Wipe Sets New Standard for Healthcare
12.03.2024
The Responsible Flushing Alliance (RFA) and Ecolab share a common mission: protecting vital resources for the well-being of people and the planet. In helping to safeguard wastewater infrastructure, RFA is prioritizing public health, sanitation and…