Just because it can be flushed, doesn’t mean it should.

The Real Problem

  • Studies show that 98% of Baby Wipes
  • materials that clog Paper Towels
  • equipment at wastewater Feminine Hygiene Products
  • treatment plants are Cleaning Wipes
  • Non-flushable items such as: Other Trash Not Designated to be Flushed

Keep Your Home Healthy By Knowing What Not to Flush

To help consumers keep their homes healthy and their plumbing systems safe and running smoothly, the wipes industry has developed new, stronger labeling guidelines that call for prominent positioning of the “Do Not Flush” symbol on the product packaging for non-flushable wipes.

Increasing Public Awareness About Smart Flushing Habits Will Lead to Real, Lasting Changes

When you flush products that were NOT designed to be flushed, you are flushing your money down the toilet. On average, it costs about $300-$450 to repair the damage to your home plumbing system caused by clogs. And if it requires a whole house repipe, the average cost can range from $4,000-$15,000.


Recent Blog Posts

wave icon

Family, FOGs, and Fatbergs, Oh My!


Things have been dreary with shorter days and colder nights. But now, one of the most joyous times of the year is here – the holiday season! No matter what you celebrate, the holidays are…

wave icon

3 Pro Tips for New Parents to Practice #FlushSmart Habits


Babies… the sweetest bundles of joy that never fail to put a smile on your face… except  when they have a blowout. A messy, all encompassing – stop what you’re doing right now and open…

wave icon

How to be #FlushSmart at the Movie Theater


As the weather cools down, you may be looking for fun activities that keep you inside. For some of you, that place is the movie theater! From cuddling up with the littles one over the…

wave icon

Coming Together To Solve Environmental Challenges


The SecureFLUSH®/Wastewater Partnership By John Iarocci, Vice President, R&D and Quality, Nice-Pak Wipes have been a hot news topic for many years, as non-flushable items were identified as a contributor to backups in sewer and…

wave icon

Teach Your Kid NOT to be a Clog Monster


Happy Back to School Month from your friends at the Responsible Flushing Alliance! A new school year means a new year of challenges to overcome and memories to make. We all want our children to…

wave icon

How to Observe Flush Smart Day, Every Day!


  On July 1, we observed the inaugural Flush Smart Day thanks to a resolution granted to RFA President Lara Wyss by Assemblymember Richard Bloom, the California statesman who largely brought the Wet Wipes Labelling…

wave icon

WOW (a.k.a. World of Wipes), Who Knew?


Last month I had the pleasure of speaking at the World of WipesÒ International Conference in Chicago. The panel I participated in was called “Nonwoven Substrates for More Sustainable Wipes.”   My presentation focused on RFA’s #FlushSmart…

wave icon

Flushing Awesome!


Overview So far this year, the Responsible Flushing Alliance and its supporting members are making a real difference in educating consumers about responsible flushing habits. The #FlushSmart campaign continues running strong on social, in the…

wave icon

The Definition of Flushability


Here at the Responsible Flushing Alliance, we always encourage you to practice your best #FlushSmart habits. Sending the wrong products down the drain causes dangerous clogs in municipal sewer systems that could lead to burst…