Just because it can be flushed, doesn’t mean it should.

The Real Problem

  • Studies show that 98% of Baby Wipes
  • materials that clog Paper Towels
  • equipment at wastewater Feminine Hygiene Products
  • treatment plants are Cleaning Wipes
  • non-flushable such as: Other Trash Not Designated to be Flushed

Keep Your Home Healthy By Knowing What Not to Flush

To help consumers keep their homes healthy and their plumbing systems safe and running smoothly, the wipes industry has developed new, stronger labeling guidelines that call for prominent positioning of the “Do Not Flush” symbol on the product packaging for non-flushable wipes.

Increasing Public Awareness About Smart Flushing Habits Will Lead to Real, Lasting Changes

When you flush products that were NOT designed to be flushed, you are flushing your money down the toilet. On average, it costs about $300-$450 to repair the damage to your home plumbing system caused by clogs. And if it requires a whole house repipe, the average cost can range from $4,000-$15,000.


Recent Blog Posts

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New Year, New Responsible Flushing Habits! Our #FlushSmart 2023 Resolutions


With a new year comes new resolutions! Whether you’re thinking about eating healthier, getting in shape, reading more books, or spending more time with loved ones, RFA wants you to keep flushing smart at the…

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The Responsible Flushing Alliance in Review


2022 was a breakout year for the Responsible Flushing Alliance. We launched the Flush Smart campaign, rolled out the “Do Not Flush” symbol and public awareness campaign in partnership with industry leaders, and declared July…

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Seriously, Flushable Wipes Are Flushable


We see it in the news… sewer clogs and overflows being blamed on flushable wipes. This has left some consumers torn between using chafe-inducing sandpaper squares (a.k.a. toilet paper) or use a wet wipe that will supposedly require a to call to a plumber after it’s flushed.

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Family, FOGs, and Fatbergs, Oh My!


Things have been dreary with shorter days and colder nights. But now, one of the most joyous times of the year is here – the holiday season! No matter what you celebrate, the holidays are…

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3 Pro Tips for New Parents to Practice #FlushSmart Habits


Babies… the sweetest bundles of joy that never fail to put a smile on your face… except  when they have a blowout. A messy, all encompassing – stop what you’re doing right now and open…

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How to be #FlushSmart at the Movie Theater


As the weather cools down, you may be looking for fun activities that keep you inside. For some of you, that place is the movie theater! From cuddling up with the littles one over the…

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Coming Together To Solve Environmental Challenges


The SecureFLUSH®/Wastewater Partnership By John Iarocci, Vice President, R&D and Quality, Nice-Pak Wipes have been a hot news topic for many years, as non-flushable items were identified as a contributor to backups in sewer and…

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Teach Your Kid NOT to be a Clog Monster


Happy Back to School Month from your friends at the Responsible Flushing Alliance! A new school year means a new year of challenges to overcome and memories to make. We all want our children to…

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How to Observe Flush Smart Day, Every Day!


  On July 1, we observed the inaugural Flush Smart Day thanks to a resolution granted to RFA President Lara Wyss by Assemblymember Richard Bloom, the California statesman who largely brought the Wet Wipes Labelling…