RFA 2024 Annual Meeting: March 27 from 11 a.m.-12 p.m. PST


Just because it can be flushed, doesn’t mean it should.

Sign up for our monthly newsletter!

Stay up to date on the Responsible Flushing Alliance

The Real Problem

  • Studies show that 98% of Baby Wipes
  • materials that clog Paper Towels
  • equipment at wastewater Feminine Hygiene Products
  • treatment plants are Cleaning Wipes
  • non-flushable such as: Other Trash Not Designated to be Flushed

Keep Your Home Healthy By Knowing What Not to Flush

To help consumers keep their homes healthy and their plumbing systems safe and running smoothly, the wipes industry has developed new, stronger labeling guidelines that call for prominent positioning of the “Do Not Flush” symbol on the product packaging for non-flushable wipes.

Increasing Public Awareness About Smart Flushing Habits Will Lead to Real, Lasting Changes

When you flush products that were NOT designed to be flushed, you are flushing your money down the toilet. On average, it costs about $300-$450 to repair the damage to your home plumbing system caused by clogs. And if it requires a whole house repipe, the average cost can range from $4,000-$15,000.


Recent Blog Posts

wave icon

Ringing in the New Year with RFA!


AS we enter the new year, it’s the perfect time to reflect on the past year and think about the memories we’ve made, the fun times we’ve had, and the lessons we’ve learned.  In the…

wave icon

Family, FOGs, and Fatbergs, Oh My!


Things have been dreary with shorter days and colder nights. But now, one of the most joyous times of the year is here – the holiday season! No matter what you celebrate, the holidays are…

wave icon

Case Study: A moist toilet tissue manufacturer’s answer to responsible disposal


By Andrew Charleston Business Development Category Manager for the Americas region for Suominen Corporation, responsible for managing the company’s wetlaid based nonwovens portfolio. Suominen is a nonwoven manufacturer producing moist toilet tissue products since 1997….

wave icon

Celebrating Californian Water Professionals


This October, Californians get to celebrate an unsung group of heroes in the fight against the Clog Monster: water professionals. The California State Legislature officially designated the first week of October as California Water Professionals…

wave icon

Planning a holiday dinner? Don’t let a clogged pipe ruin the night


(BPT) The fall and winter holidays are known as the cooking holidays when friends and family gather to share a meal and celebrate the season. If you’re planning to host this year, you know there’s…

wave icon

Keeping A Healthy Home This Autumn

The kiddos are back in school, the weather is cooling off, and there’s a delectable smell of pumpkin in the air. It can only mean one thing – autumn is here! While we’re all grateful…

wave icon

Straight A’s for Responsible Flushers


Happy back to school month from the Responsible Flushing Alliance! Although the summer fun might be ending, the excitement of a new school year is just beginning. It’s time to head back to the classroom…

wave icon



This July 1st, Flush Smart Day earned 5 stars on Hollywood’s rating scale. Instituted in 2022 with the enactment of California’s Wet Wipes Labeling Law, Flush Smart Day celebrates the progress of the #FlushSmart consumer…

wave icon

Clog Monster makes his Hollywood debut: 5 ways you can help defeat him


Underneath the city streets is a hidden world where Clog Monsters, fatbergs, and pizza reign supreme. We must all do our part to protect our wastewater systems. Always look for the “Do Not Flush” symbol…